“This partnership was a natural next step for Paul Frank, as Babies“R”Us is the leading authority on juvenile products. We are very proud of Paul Frank’s Small Paul collection, and we’re excited about the opportunity to offer Babies“R”Us customers this unique assortment of items for infants and toddlers,” says Elie Dekel, President Saban Brands.

Parents can now outfit even the tiniest of tots in Small Paul apparel and accessories, available in sizes 0-5T. The line also includes Small Paul-branded bags, backpacks, footwear and hosiery, as well as adorable Julius plush, perfect for little ones. The collaboration offers colorful and fun pieces that remain true to the Paul Frank brand, while integrating a whimsical twist for the younger audience.

“At Babies“R”Us, we recognize the undeniable popularity of the Paul Frank brand among kids and parents everywhere,” said Aaron Kopolow, Vice President, Divisional Merchandising Manager, Babies“R”Us. “We’re constantly on the look-out for new, trend-right products from kid-favorite brands to introduce to our overall assortment. With this partnership, we’re excited to bring the widely celebrated Small Paul designs to the moms who frequent our stores and the kids who will be thrilled to wear them.”

Paul Frank’s Small Paul merchandise will be showcased in a dedicated shop in Babies“R”Us stores nationwide through July, in which the company will display distinctive in-store signage featuring the friendly face of Julius the Monkey. Babies“R”Us will also support the collection with social and email marketing.

About Paul Frank:
Acquired in 2010 by Saban Brands, Paul Frank began in 1997 as an independent accessories company in a Southern California beach town. The brand has steadily grown to become a globally recognized, iconic brand that features artistic and entertaining designs inspired by a love of avant-garde, modern influences and everyday objects. By creating relationships through exciting collaborations and strategic licensing partnerships, Paul Frank merchandise includes apparel and accessories for all ages, books, stationery, eyewear, home décor, bicycles and more. To see what’s new and exciting at Paul Frank, visit www.paulfrank.com. 

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 145 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Red Light PR
Jennifer Lopez
Sophia Ly
(323) 463-3160
JenLopez@redlightpr.com
Sophia@redlightpr.com

Toys“R”Us, Inc.
Kerry Smith
(973) 617-4380
Kerry.Smith@toysrus.com

“Thousands of military wives each year experience the journey of pregnancy without friends and family nearby to provide support during what can be an overwhelming time in an expectant mom’s life. And, quite often, these women don’t have the opportunity to enjoy the tradition of a baby shower to celebrate this exciting milestone,” said Sloane Lucas, Director, Corporate Philanthropy, Toys“R”Us, Inc. “Through this new partnership with Operation Shower, Babies“R”Us is proud to assist the families of America’s armed forces by helping ensure that military moms-to-be are showered with joy while their husbands are so courageously serving our country.”

Babies“R”Us to Shower Military Moms-To-Be with Joy

As part of this partnership, Babies“R”Us will co-host several events with Operation Shower over the next year, benefiting families across the country from all branches of military, including Army, Navy, Air Force, Marines and National Guard. At each of the events, military moms-to-be will experience – on a grand scale – all of the heartwarming excitement associated with a baby shower – from festive décor to the fun of opening much-needed gifts for themselves and their little ones. The women will also receive Babies“R”Us gift cards, so they can shop for items they need and want before and after they welcome their babies into the world.

Customers Can Support America’s Military Families through Babies“R”Us Registry

To raise awareness and engage consumers in helping military moms, Babies“R”Us will utilize its best-in-class registry to fundraise by offering expectant parents the opportunity to request donations for Operation Shower from friends and family purchasing items from their registry. New and existing registrants are eligible to join the fundraising program at any time throughout the year. Expectant moms who register online at Babiesrus.com can add an Operation Shower donation of $1 or more to their new or existing registry.

Babies“R”Us customers can also participate in the campaign and donate to military moms-to-be by purchasing items directly from the official Operation Shower baby registry, which can be accessed through Babiesrus.com/OperationShower. All items purchased off of the organization’s official Babies“R”Us Registry will be shipped to Operation Shower and used as gifts for expectant moms at upcoming showers.

“We’re thrilled to have Babies“R”Us as a partner on this initiative to support America’s military families and for making it possible for the millions of consumers who shop their stores to join the effort,” said LeAnn Morrissey, founder of Operation Shower. “With the help of Babies“R”Us and their customers, we will be able to greatly expand our efforts to shower military moms-to-be with joy as they deal with the stress of their husbands’ deployment, while simultaneously preparing for the arrival of their babies.”

Operation Shower began with a simple act of kindness when founder LeAnn Morrissey sent a “shower in a box” to a few expectant wives whose husbands were deployed. After organizing her first large-scale shower at Fort Bragg, North Carolina in June 2007, Operation Shower was officially born. The organization has since showered more than 700 military moms from all branches of the armed forces.

For the duration of the partnership, Babies“R”Us will implement a multi-faceted marketing program, inclusive of online advertising, email blasts, social media and more to engage customers to contribute to the Babies“R”Us campaign benefiting Operation Shower.

About The Toys“R”Us Children’s Fund

The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc., a company that unabashedly declares “We love kids!” The core mission of the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. Since it was founded in 1992, the Toys“R”Us Children’s Fund has contributed millions of dollars to qualified organizations that support that mission, including those providing disaster relief to children and families who are victims of large-scale crises. The Toys“R”Us Children’s Fund also provides grants to leading organizations that support children with special needs.

Primary fundraising activities include the annual Toys“R”Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund and raises money to support its many beneficiaries. This annual benefit has raised $100 million since its inception in 1985 and is one of the largest single-night fundraising events held in New York City.

Media Contacts:
Toys“R”Us, Inc.
Adrienne O'Hara
973-617-4383
Adrienne.Ohara@toysrus.com

Kerry Smith
973-617-4380
Kerry.Smith@toysrus.com

“Through our ongoing support of Autism Speaks, we are committed to making a positive impact on the lives of the increasing number of children and families affected by this disorder,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We sincerely thank our customers and employees who raised funds to help Autism Speaks find the cause and cure for autism.”

During this year’s campaign, the company unveiled a new theme, “Shine A Light For Autism,” which incorporated aspects of the Autism Speaks “Light It Up Blue” initiative, in which prominent buildings and landmarks around the world are lighted blue to commemorate World Autism Awareness Day on April 2. Throughout the campaign, Toys“R”Us offered fun, simple ideas to help families “go blue” to demonstrate their concern for a disorder that affects thousands children and families.

To help “Shine A Light On Autism” in the digital domain, Toys“R”Us created “Light It Up Blue On Facebook.” This app, available during the campaign on Facebook.com/Toysrus and Facebook.com/Babiesrus, allowed the company’s Facebook fans to give their profile picture a blue hue, blue border or more to show their support for Autism Speaks with the click of a button. Throughout Autism Awareness Month, nearly 6,000 fans chose to “Shine A Light For Autism” using this app.

Toys“R”Us also offered visitors to a dedicated microsite with a list of “Ten Toys That Speak To Autism,” with suggestions to help guide purchases of toys for children with autism, as well as Safe Play Tips designed to help ensure the well-being of children on the autism spectrum, while encouraging the benefits of play.

“Since our partnership began in 2006, the “R”Us family, as well as their customers, have provided an incredible level of support to help us solve the autism puzzle while raising awareness for this devastating disorder,” said Mark Roithmayr, President of Autism Speaks. “Through their hundreds of stores and online presence, Toys"R"Us has helped Autism Speaks to reach millions of parents across the country to educate them about autism spectrum disorders and early warning signs.”

The Toys“R”Us Children’s Fund launched this year’s program by providing a $400,000 grant to Autism Speaks. Since the partnership launched in 2007, Toys“R”Us, Inc., the Toys“R”Us Children’s Fund and customer contributions have combined to provide Autism Speaks with more than $15 million, helping the organization achieve many goals. These milestones include creating the 100 Day Kit for newly diagnosed families, tripling the size of the Autism Treatment Network (ATN) and developing the Toddler Treatment Network and the Baby Siblings Research Consortium, among others.

Continuing its commitment to Autism Speaks throughout the year, Toys“R”Us and the Toys“R”Us Children’s Fund serve as the North American sponsor of the Walk Now for Autism Speaks program, a series of more than 85 walk events in cities across the United States and Canada. Toys“R”Us and Babies“R”Us employees are participating in Walk events in their local communities helping to raise even more funds and awareness for Autism Speaks.  The complete schedule of Walk Now for Autism Speaks events can be found at WalkNowforAutismSpeaks.org. 

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About the Toys“R”Us Children’s Fund

The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc., a company that unabashedly declares “We love kids!” The core mission of the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. Since it was founded in 1992, the Toys“R”Us Children’s Fund has contributed millions of dollars to qualified organizations that support that mission, including those providing disaster relief to children and families who are victims of large-scale crises. The Toys“R”Us Children’s Fund also provides grants to leading organizations that support children with special needs.

Primary fundraising activities include the annual Toys“R”Us Children’s Fund Gala, a private, invitation-only event that showcases the work of the Fund and raises money to support its many beneficiaries. This annual benefit has raised more than $95 million since its inception in 1985 and is one of the largest single-night fundraising events held in New York City.

Media Contact:
Toys“R”Us, Inc.
Bob Friedland
646-366-8862
friedlab@toysrus.com

“Since 1862, FAO Schwarz has inspired warm memories in the minds of children and adults, including remembrances of receiving the perfect Christmas present, trips to New York City and the magical experience of entering our flagship store,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys“R”Us, U.S. “Throughout our year-long celebration, we’ll highlight the rich history of FAO Schwarz, reminding visitors of how our world-famous store became a beloved New York institution and a pioneer in toy retailing.”

Sharing Memories About FAO Schwarz

While viewing “The Story of a Legendary Toy Store,” visitors are encouraged to share their stories of FAO Schwarz from Wednesday, May 23 through Tuesday, May 29. In a special “Memory Booth,” cameras and microphones will be standing by to capture anecdotes from one and all as they discuss their favorite memories of the iconic purveyor of unique toys. Highlights of the messages will be featured on the company’s Facebook page, as well as online at FAO.com.

To help create new memories of the legendary brand, FAO Schwarz will host a special celebration in its Fifth Avenue store on Wednesday, May 23, dedicated to the 150^th anniversary. Customers are invited to stop by to offer their best wishes to FAO Schwarz on reaching its sesquicentennial.

FAO Schwarz Presents “The Story of a Legendary Toy Store”

Eight years after the company’s founding in Baltimore, MD, Frederick August Otto Schwarz opened his first location in New York City in 1870. Since that time, the brand has reached legendary status, creating enduring feelings towards its world-famous store, holiday catalog, one-of-a-kind toys, characters and more. Now, FAO Schwarz is honoring this legacy with 20 displays showcasing images of the company’s founder, storefronts in the Big Apple, vintage advertisements, original elements from Fifth Avenue flagship store’s Clock Tower and some of the brand’s most recognizable roles in pop culture.

Fans of FAO Schwarz can also view “The Story of a Legendary Toy Store” online at FAO.com. Additionally, items from the exhibit will be featured on the company’s timeline at Facebook.com/FAO.

For high resolution images of the items featured in “The Story of a Legendary Toy Store,” please visit: https://toysrus.sharefile.com/d/s9404fa5a416414f9.

“The Story of a Legendary Toy Store” Elements on Display at FAO Schwarz

Founder and Family

Frederick August Otto Schwarz (1836 – 1911)

Born in Herford, Westphalia, Germany, Frederick August Otto Schwarz immigrated to the United States in 1856. Driven by a love of toys and his vision to provide children with the most amazing products, Frederick stocked his store with exquisite playthings from Europe, creating a legacy that continues 150 years later.

Frederick, Gustav and Richard Schwarz

With his brothers Gustav and Richard, Frederick founded “Toy Bazaar” in Baltimore, MD in 1862. Gustav and Richard opened locations in Philadelphia and Boston, while Frederick opened his first store in New York City in 1870.

Frederick August Otto Schwarz Hall of Fame Induction (2012)

In honor of the company’s 150^th anniversary, the Toy Industry Association inducted Frederick August Otto Schwarz into the Toy Industry Hall of Fame on February 11, 2012. The award is bestowed to individuals who have significantly impacted and influenced the toy industry.

Historic New York City Flagship Locations

39 – 31 West 23^rd Street (1896 – 1910)

Originally located at 765 Broadway in New York City, the increasing popularity of FAO Schwarz caused the store to expand throughout the years. In 1896, FAO Schwarz moved to a six-story building on 23^rd Street, pictured in the gallery, creating the largest toy store in the country.

FAO Schwarz Sales Ledger (1909)

Continuing from “A Gallery of Historic Toys” – standing 20-inches high, 14-inches wide and 5-inches thick, this antique ledger was used by FAO Schwarz associates to track international purchases and sales from 1909 to 1910.

303 Fifth Avenue (1910 – 1931)

After expanding its 23^rd Street store to include neighboring buildings, FAO Schwarz moved to a 15,000-square-foot location on Fifth Avenue in 1910. FAO Schwarz has remained on Fifth Avenue ever since.

745 Fifth Avenue (1931 – 1986)

Moving uptown from 31^st Street to 58^th Street, FAO Schwarz more than doubled in size when it relocated to its new 33,000-square-foot store. Originally signing a 19-year lease, the store remained there for 55 years before moving to its current location in 1986. Included in the display are photographs of the store’s interior, including Christmas and train displays from 1938, as well as the book department from the 1960s.

Current FAO Schwarz Flagship Location

FAO Schwarz Flagship Store Opening Concept and Execution (1986)

When the current FAO Schwarz Fifth Avenue location celebrated its grand opening in New York City in 1986, the store was wrapped to create the magical feeling of opening a present. This display shows the concept design of wrapping the entrance, alongside a photo which captures the ceremony that turned the flagship location into the ultimate gift.

FAO Schwarz Flagship Store Opening Advertisement (1986)

A main attraction of the Fifth Avenue location from 1986 to 2004, FAO Schwarz introduced the animated Clock Tower in a drawing featured in full-page advertisements in New York Magazine and the New Yorker.

FAO Schwarz Clock Tower Blimp (1986 – 2004)

The famous FAO Schwarz Clock Tower was created with moving toys, storybook characters, vehicles and additional elements of childhood. Alongside toy trains, a yellow cab and a hot air balloon, a blimp adorned with the FAO Schwarz rocking horse logo circled the Clock Tower and is featured in the display.

FAO Schwarz Clock Tower Humpty Dumpty (1986 – 2004)

Bringing fantasy characters and stories to life, children were entranced by the FAO Schwarz Clock Tower where they discovered a pair of ruby slippers, Kermit the Frog and more. The giant Humpty Dumpty on display greeted fans of the famous nursery rhyme.

FAO Schwarz Clock Tower “Tin” Construction Workers (1986 – 2004)

Featuring a variety of different animated toys, the beloved Clock Tower that graced the main floor offered visitors a preview of the different wonders available in the store. Beyond the toy soldiers, a Steiff giraffe and a jack-in-the-box, many children fell in love with the “tin” construction workers featured in the display that made it their mission to keep the Clock Tower running.

Advertising, Branding and Catalogs

FAO Schwarz Vintage Advertisements (1891 and 1910)

After opening its New York City store, FAO Schwarz used newspaper and magazine advertisements to reach customers across the country, alerting them to the release of new holiday merchandise, as shown in an ad from 1891. A 1910 ad focuses on the company’s illustrated holiday catalog, featuring Santa riding a toy biplane, while promoting the mail order department.

FAO Schwarz Vintage Advertisements (1923 and 1941)

Throughout the 20^th Century, FAO Schwarz alerted customers to the release of its annual catalog through newspaper and magazine advertisements. An ad from a 1923 issue of House and Garden magazine proudly proclaimed FAO Schwarz as the “Home of Toys,” featuring photos of select items from the company’s holiday catalog. In an ad from 1941, “unusual” toys took center stage, such as a doll with an audible heartbeat. The ad also included an order form customers could use to mail away for the holiday catalog.

FAO Schwarz Catalogs (1928 – 2011)

To bring the wonder of the store to customers around the country, in 1876, FAO Schwarz began mailing catalogs, creating among the first mail order businesses in the U.S. Featured are a selection of catalogs from the 20^th century.

FAO Schwarz Vintage Advertisements (1948 and 1962)

Billed as “America’s Foremost Toy Store,” the 1948 holiday catalog ad focused on the convenience of shopping from home. Throughout the company’s history, FAO Schwarz has been a strong supporter of childhood literacy, often producing book catalogs, as seen in an ad from 1962.

FAO Schwarz Logos

Over the years, FAO Schwarz has redesigned its logo to keep up with contemporary times, while exhibiting a whimsical love of all things toys. Select logos from the company’s history are on display, including a rocking horse, building blocks and a toy soldier. The company recreated its logo in 2010, featuring Wit, a jester that adds a fairytale element of fun and surprise.

FAO Schwarz 100^th Anniversary Advertisement Replica (1962)

Upon celebrating its 100^th Anniversary, FAO Schwarz produced a full-page advertisement in the New York Times trumpeting its “centennial celebration.” To commemorate the event, FAO Schwarz buyers scoured the world to find 100 commemorative, exclusive toys to offer during the holiday season.

FAO Schwarz Spring Circular (1870)

Baby and doll carriages in many styles, wagons, rockers, leaping horses and velocipedes (a precursor to the bicycle) were among the featured items on the cover of the company’s 1870 Spring Circular.

Pop Culture

New Yorker Cartoon (1936)

Establishing itself as the ultimate toy store, FAO Schwarz has long been referenced in popular culture, including a satirical cartoon in the New Yorker in 1936, which shows a businessman releasing all of the store’s windup toys.

Big (1988)

Hollywood has regularly visited FAO Schwarz to create toy store scenes for television and movies, but none created more endearing memories than the piano dance scene with Tom Hanks and Robert Loggia from the movie, Big.

Patrick the Pup Storybook (1996)

After becoming a runaway hit when the overstuffed puppy was introduced in 1994, FAO Schwarz created a Patrick the Pup storybook to provide background to this plush pet. This easy reader for preschoolers follows Patrick as he searches his neighborhood for a new friend.

Smurfs (2011)

When the little blue characters from the Columbia^® Pictures and Sony^® Pictures Animation film The Smurfs were transported from their village to New York City, they landed at FAO Schwarz and created a stunt-filled chase with stars Neil Patrick Harris, Jayma Mays and Hank Azaria.

About  FAO Schwarz

Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorates its 150^th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company’s extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer.

For additional information about the brand or its 150^th anniversary, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

Media Contacts:
Toys“R”Us, Inc.
Bob Friedland
646-366-8862
friedlab@toysrus.com

Term loan lenders are instructed to consult SyndTrak for dial-in information for this call.  Investors and prospective investors in the notes set forth above are invited to call the following number to obtain dial-in information: 1-800-585-8367 or 404-537-3406, conference ID #75942951.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:
Toys"R"Us, Inc.
Kathleen Waugh
973-617-5888/646-366-8823
waughk@toysrus.com

In a special tribute to celebrate and honor military families, the evening featured a unique opportunity for Gala guests to support Operation Shower, an organization that hosts joyful baby showers for military wives to ease the stress of their husbands’ deployment. Attendees rallied to contribute thousands of dollars that will be used to buy items for Operation Shower events, helping moms-to-be receive some of the basic essentials they need for their newborns.

“The Toys“R”Us Children’s Fund Gala brings our industry together to celebrate how much we all love kids. Children inspire everything we do, and supporting them when they need it most is something of which we can all be proud,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “The evening is a celebration of our efforts in charitable giving over the past year and our continued commitment to keep kids safe and help them in times of need in the years ahead.”  

Charitable Giving

In its almost 30-year history, the Toys“R”Us Children’s Fund Gala has raised $100 million, providing a strong foundation of giving to kids and families when they need it most. TheToys“R”Us Children’s Fund has worked with countless children’s charities, providing millions of dollars annually in support of its core mission to keep kids safe and help them in times of need. Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund together build philanthropic partnerships and drive initiatives that positively impact the lives of children and support organizations aligned with its mission, including those that provide disaster relief to families who are victims of large-scale crises. Significant highlights of charitable endeavors during the past year include:

Taking a “Stand” for Childhood Cancer

In 2011, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund partnered with Alex’s Lemonade Stand Foundation (ALSF), an organization dedicated to helping find a cure for childhood cancer. What started as a front yard lemonade stand hosted by 4-year-old Alexandra “Alex” Scott, who was diagnosed with cancer just before her first birthday, has turned into a national effort continued by children and families across the country. The company’s in-store and online fundraising campaign raised more than $1.5 million – more than any one partner has ever raised in a single year – and helped teach the importance of giving back by encouraging children to host their own official Alex’s Lemonade Stands. In addition, the Toys“R”Us Children’s Fund provided $225,000 in funding to ALSF.

Toys“R”Us “Shines A Light” for Autism Speaks

Toys“R”Us, Inc. proudly serves as the biggest corporate partner of Autism Speaks, the world’s largest autism science and advocacy organization. The Toys“R”Us Children’s Fund and Toys“R”Us, Inc. together have provided the organization with more than $12 million since the partnership began in 2007, made possible by the company’s in-store and online fundraising campaigns, donations made by Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund, as well as employee participation in the Walk Now for Autism Speaks program. The 2011 North American campaign alone raised $3 million to help the organization’s efforts to solve the autism puzzle. To kick off the 2012 campaign, “Shine A Light For Autism,” the Toys“R”Us Children’s Fund awarded Autism Speaks a $400,000 grant. In-store and online fundraising efforts are underway through April 30.

Helping to Grant Wishes, One Child at a Time
This past year, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. expanded their partnership with Make-A-Wish^® America by providing $450,000 in grant funding and $50,000 in gift cards. A visit to Toys“R”Us is a top request for many “wish children” who are facing life-threatening medical conditions and, over the course of the year, Toys“R”Us stores across the country created numerous celebratory events during special shopping trips. Over the past 15 years, the Toys“R”Us Children’s Fund and Toys“R”Us, Inc. have provided Make-A-Wish with more than $1.8 million to help make children’s wishes come true.

Toys“R”Us Breaks Fundraising Record for Toys for Tots

For the third consecutive year, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund teamed up with NBA legend Shaquille O’Neal to help the Marine Toys for Tots Foundation bring toys and smiles to America’s neediest children. Through the 2011 “Shaq-A-Claus is Coming to Town!” in-store and online fundraising campaign, a record-breaking $4 million and more than 400,000 toys were collected for the organization. The Fund also provided a $250,000 grant to Toys for Tots to kick off the program. As the largest retail partner in the history of Toys for Tots, Toys“R”Us, Inc. has raised more than $27.6 million and collected 3.4 million toys since the partnership began in 2004. In addition, grants totaling more than $1.2 million have been awarded to the organization from the Toys“R”Us Children’s Fund.

Supporting the Special Needs Community

The Toys“R”Us Children’s Fund has for several years directed grants to Special Olympics to support the national expansion of the Young Athletes™ program, an inclusive, innovative play program for children that develops critical early cognitive, social and motor skills and introduces kids to the world of sports. This past year, the Toys“R”Us Children’s Fund pledged $1 million to become the first Founding Partner of the 2014 Special Olympics USA Games. Toys“R”Us will be the Presenting Sponsor of the first Young Athletes Festival, a unique event that will debut at the Games in June 2014.

In addition, Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund work with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities, to create the Toys“R”Us Toy Guide for Differently-Abled Kids. Released annually, the Guide provides qualified toy recommendations to help aid in the skill development of children who have physical, cognitive or developmental disabilities. Actress and philanthropist Eva Longoria graced the cover and lent her support to the 2011 Guide. Additionally, the Toys“R”Us Children’s Fund supports many leading special needs organizations, including the American Society for Deaf Children, Muscular Dystrophy Association and the National Down Syndrome Society, among others.

New Jersey Grant Initiative

The Toys“R”Us Children’s Fund awarded $1 million in grants to 54 nonprofit organizations supporting children in the state of New Jersey through the Fund’s statewide giving initiative in 2011. The grants helped to alleviate economic challenges and sustain organizations that favorably impact children across New Jersey, where both the Fund and Toys“R”Us, Inc. are headquartered. Ranging from $10,000 to $25,000, the grants supported a wide array of unique programs and services aligned with the Toys“R”Us Children’s Fund mission of keeping kids safe and helping them in times of need. As a result, kids in each of New Jersey’s 21 counties benefited from this grant initiative through community-based and statewide charities.

For more information about the Toys“R”Us Children’s Fund, as well as the company’s philanthropic partnerships and initiatives, please visit Toysrusinc.com/charitable-giving.

About the Toys“R”Us Children’s Fund

The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc., a company that unabashedly declares “We love kids!” The core mission of the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. Since it was founded in 1992, the Toys“R”Us Children’s Fund has contributed millions of dollars to qualified organizations that support that mission, including those providing disaster relief to children and families who are victims of large-scale crises. The Toys“R”Us Children’s Fund also provides grants to leading organizations that support children with special needs.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contact:
Toys“R”Us, Inc.
Katelyn Leondi
(973) 617-4398
(646) 366-8854
Katelyn.Leondi@toysrus.com

From apparel and accessories perfect for mixing and matching, to bedding, room décor and gear featuring fun, colorful patterns, as well as optimal functionality, the collection is being designed for newborns, infants, toddlers and growing kids. The fall apparel assortment will include layette for little ones up to 24 months, as well as whimsical playwear and separates for kids from 2 to 5 years.

With nearly a decade of mom know-how and a unique perspective from her work in the fashion and entertainment industries, Heidi Klum is drawing upon her own experiences to create a line of distinctive baby products with a fresh look, feel and practicality that mothers will love. Klum has personally conceptualized and designed the Truly Scrumptious collection and applied her very own “mom stamp of approval” to each item that will be available at Babies“R”Us.

“Over the years, I’ve made countless shopping trips to Babies“R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies“R”Us is the ultimate authority in baby products,” said Klum. “I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable.  I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children.  My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!”

“Heidi Klum is the ultimate hands-on mom, and is representative of the millions of mothers who trust Babies“R”Us to offer high quality, fashionable and practical products,” said Aaron Kopolow, Vice President, Merchandising Manager, Babies“R”Us. “We’re thrilled to partner with Heidi to bring our customers Truly Scrumptious, a trend-right assortment of baby items that are reflective of her unique point-of-view as a mom.”

Further details on the product assortment, as well as the comprehensive marketing campaign to support the fall launch, will be announced at a later time.  

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 876 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Babies“R”Us
Kathleen Waugh
(973) 617-5888
Kathleen.Waugh@toysrus.com

Adrienne O'Hara
(973) 617-4383
Adrienne.Ohara@toysrus.com

Showcased prominently at the front of every Toys“R”Us store in the United States, Marvel’s The Avengers fans can now find boutiques filled with stunning visuals, showcasing Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye from the epic adventure. The highly anticipated feature film which brings together the most iconic Super Heroes of all-time has taken center stage at the company’s international flagship store. Toys“R”Us Times Square is also showcasing products based on the heroes in a dedicated boutique on Level Two.

Marvel has developed a successful worldwide licensing and merchandising campaign in support of the film. The in-store boutiques feature an expansive collection of toys from key Marvel partners such as action figures, R/C vehicles, role play items, and playsets based on the film and its Marvel Super Hero all-stars. In addition to this wide variety of toys and action figures based on Marvel’s The Avengers, two assortments of Marvel Universe Collector Base action figures are exclusively available at Toys“R”Us stores and online. Each wave contains four Avengers standing on a light-up base, which combine to form a SHIELD platform.

Beyond Marvel’s The Avengers in-store boutiques, Toys“R”Us has launched an online experience at Toysrus.com/Avengers which will also showcase products inspired by the upcoming film as well as feature video content, character bios, downloadable coloring sheets and desktop images. Toys“R”Us will also support Marvel’s The Avengers through its social media platforms including Facebook and Twitter.

“We have assembled a stellar consumer products program on behalf of Marvel’s The Avengers that allows fans to enhance their movie experience and are very happy with the retail support Toys“R”Us is giving the program both in-store and online,” said Mark Rhodes, Sr. Vice President of North American Retail Development at Marvel Entertainment.

“Toys“R”Us is the ultimate authority on toys, games and more based on everyone’s favorite Super Heroes, and we know that kids and collectors alike are ready to step into the role of their favorite Avenger with action figures, role play accessories and other toys,” said Jon Roman, Divisional Merchandise Manager, Toys“R”Us, U.S.

About Marvel’s The Avengers

Marvel Studios presents Marvel’s The Avengers—the team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins. 

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, directed by Joss Whedon, from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when Marvel’s The Avengers assemble in summer 2012.

Marvel’s The Avengers is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios’ President Kevin Feige and executive produced by Alan Fine, Jon Favreau, Stan Lee, Louis D’Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham. The film releases May 4, 2012, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit www.marvel.com.  

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

For More Information Contact:

Marvel:
Jeff Klein, Callie Burrows
DKC Public Relations
212-981-5189/212-981-5209
jeff_klein@dkcnews.com/callie_burrows@dkcnews.com

Toys“R”Us:
Bob Friedland
Toys“R”Us, Inc.                                                                                                                    
646-366-8862
friedlab@toysrus.com

Jerry Storch, Chairman and CEO, Toys“R”Us, Inc., said, “We are pleased with the  company’s success in delivering our third consecutive year of Adjusted EBITDA in excess of $1 billion, and with the net earnings growth we realized in the fourth quarter.  Importantly, we also increased our gross margin rate during the year through our strategies to expand exclusive product offerings and deepen relationships with manufacturers.” 

Mr. Storch added, “We continue to see sales and operational benefits from the integration of our juvenile and toy offerings under one roof.  During the year we further invested in and strengthened our omnichannel and internet capabilities, providing increased speed and multiple ways by which customers can now order and receive products. We are also pleased with the performance of our international segment, where we are implementing our expansion strategy and broadening our reach in emerging economies that are experiencing GDP growth and rising incomes. To this end, we acquired the ownership interest in our licensee operations in Greater China and Southeast Asia, which we believe provides significant growth opportunities ahead.”

“As we move forward in 2012, our team remains focused on offering customers the differentiated product selection, product presentation, service, and in-store experience that build upon our position as the premier shopping destination for toys and juvenile products,” Mr. Storch concluded. 

Fourth Quarter Fiscal 2011 Highlights – Total Company

• Net sales were $5.9 billion, a decrease of $47 million compared to the prior year. Net sales were lower due to the company’s decision to open significantly fewer Toys“R”Us Express stores during the 2011 holiday selling season, along with a decline of 1.1%  and 2.7% in comparable store net sales in the Domestic and International segments. These decreases were partially offset by an increase in net sales from new locations within the International segment, which included business operations in Greater China and Southeast Asia, as well as a foreign currency translation benefit of $44 million. 
• Adjusted EBITDA decreased to $749 million, compared to $804 million in the prior year.
• The Learning and Core Toy categories continued to be strong, generating net sales growth of 3.4% and 1.9%. The Entertainment category (which includes electronics, video game hardware and software) was the weakest, declining 7.3%. Excluding the Entertainment category, net sales were up 0.7%. Internet sales continued to be strong.
• Gross margin was $1,981 million, compared to $2,034 million in the prior year.   
• Selling, general and administrative (“SG&A”) expenses were $1,274 million, compared to $1,272 million in the prior year.
• Earnings before income taxes for the quarter were $524 million, compared to $565 million in the prior year. 
• Net earnings were $343 million, an increase of $13 million compared to $330 million in the prior year. The increase in net earnings was primarily attributable to a reduction in income tax expense and interest expense.

Note: All comparisons are versus the same period one year ago.

Fourth Quarter Fiscal 2011 Highlights – Domestic Segment

• Net sales of $3.6 billion decreased 3.2% versus the prior year driven by significantly fewer Toys“R”Us Express stores during the 2011 holiday selling season and a comparable store net sales decline of 1.1%.
• The net sales decline was primarily due to an 8.7% decline in the Entertainment category (which includes electronics, video game hardware and software).
• Gross margin was $1,141 million, compared to $1,234 million in the prior year. Gross margin, as a percentage of net sales, was 31.7%, a decrease of 1.5 percentage points versus the prior year.  The primary reasons for the margin rate decline were increased online sales and decreased sales from Toys“R”Us Express store locations.
• Operating earnings in the quarter decreased to $368 million, compared to $449 million in the prior year.  The decrease was primarily due to a decline in gross margin, partially offset by a decrease in SG&A.

Fourth Quarter Fiscal 2011 Highlights – International Segment

• Net sales were $2.3 billion, an increase of 3.2% versus the prior year, driven principally by sales from new locations, including stores acquired in Greater China and Southeast Asia.  Comparable store net sales decreased 2.7%.
• The Learning and Core Toy categories were the strongest, generating net sales growth of 6.8% and 6.0%.  The Entertainment category (which includes electronics, video game hardware and software) was the weakest, declining 4.5%.  Excluding the Entertainment category, net sales increased 4.6%.
• Gross margin was $840 million, compared to $800 million in the prior year. Gross margin, as a percentage of net sales, was 36.1%, an increase of 0.6 percentage points versus the prior year. This increase was due to improvements in margin rate primarily within our Core Toy and Learning categories, as well as a sales mix shift away from lower margin products in the Entertainment category.
• Operating earnings were $325 million, compared to $315 million in the prior year.

Full Year Fiscal 2011 Highlights – Total Company

The following highlights combine the fourth quarter results being announced today with the results of the first three quarters of the fiscal year, which have been previously disclosed:

• Net sales were $13.9 billion, an increase of $45 million compared to the prior year.  Excluding the impact of foreign currency translation of $293 million, net sales were down due to a decline in comparable store net sales of 1.7% in the Domestic segment and 2.7% in the International segment.  Partially offsetting the decrease was an increase in net sales from new locations within the International segment, which included, from the date of acquisition, business operations in Greater China and Southeast Asia. 
• The Learning and Core Toy categories were the strongest categories for the year, generating net sales growth of 5.0% and 4.3%. The Entertainment category (which includes electronics, video game hardware and software) was the weakest, declining 9.0%. Excluding the Entertainment category, net sales were up 1.8% for the year.  Internet sales continued to be strong.
• The company converted or relocated 61 stores to an integrated side-by-side format and opened 10 new side-by-side stores. As of January 28, 2012, the company operated 327 side-by-side stores offering both toy and juvenile products and 96 additional Toys“R”Us stores which received a minor capital reinvestment contemporizing the store and dedicating a small portion of the store to juvenile products.
•  Gross margin was $4,970 million, compared to $4,925 million in the prior year.  The increase was driven by a foreign currency translation benefit of $113 million.  Gross margin, as a percentage of net sales, increased 0.2 percentage points to 35.7%.
• SG&A expenses were $4,029 million, compared to $3,942 million in the prior year. The increase in SG&A was driven by $95 million of foreign currency translation impact.  Excluding the impact of foreign currency translation, SG&A decreased primarily as a result of lower litigation settlement expenses for certain legal matters and a decrease in pre-opening, payroll and rent expenses.
• Adjusted EBITDA for fiscal 2011 was $1,054 million, compared to $1,118 million in the prior year, marking the third consecutive year the company exceeded $1 billion in Adjusted EBITDA.
• Interest expense was $442 million, a decrease of $79 million versus the prior year. Interest expense was lower largely due to the write-off of deferred financing charges as a result of debt refinancings in the prior year.
• Net earnings for the full year were $149 million, compared to $168 million in the prior year.  Contributing factors to the change in net earnings were an increase in SG&A, a decrease in income tax benefit and an increase in depreciation and amortization, partially offset by a decrease in interest expense and an increase in gross margin.

Capital Spending

The company’s capital expenditure program is a key component of its long-term juvenile integration strategy, which recognizes the synergies between the toy and juvenile categories and integrates these businesses into one store. For the full year, the company invested $380 million primarily to convert, expand and remodel existing stores, open new stores and upgrade its information technology systems and capabilities, compared to $325 million in the prior year.   

Debt

Total debt at the end of fiscal 2011 was $5,170 million, a decrease of $118 million from the prior year.

Form 10-K Timing

Additional disclosure regarding fiscal 2011 will be included in the Form 10-K, which the company currently anticipates will be filed on or about March 21, 2012.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 625 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.comand FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com.

# # #

For more information please contact:

Bruce Bishop, Vice President, Investor Relations at 973-617-5160 or Bruce.Bishop@toysrus.com

Kathleen Waugh, Vice President, Corporate Communications at 973-617-5888, 646-366-8823 or waughk@toysrus.com

[1] A detailed description and reconciliation of EBITDA and Adjusted EBITDA, and management’s reasons for using these measures, are set forth at the end of this press release.

Non-GAAP Disclosure of EBITDA and Adjusted EBITDA

We believe Adjusted EBITDA is useful to investors because it is frequently used by securities analysts, investors and other interested parties in the evaluation of companies in our industry. Investors of the Company regularly request Adjusted EBITDA as a supplemental analytical measure to, and in conjunction with, the Company's GAAP financial data. We understand that investors use Adjusted EBITDA, among other things, to assess our period-to-period operating performance and to gain insight into the manner in which management analyzes operating performance.

In addition, we believe that Adjusted EBITDA is useful in evaluating our operating performance compared to that of other companies in our industry because the calculation of EBITDA and Adjusted EBITDA generally eliminates the effects of financing and income taxes and the accounting effects of capital spending and acquisitions, which items may vary for different companies for reasons unrelated to overall operating performance. We use these non-GAAP financial measures for planning and forecasting and measuring results against the forecast and in certain cases we use similar measures for bonus targets for certain of our employees. Using several measures to evaluate the business allows us and investors to assess our relative performance against our competitors.

Although we believe that Adjusted EBITDA can make an evaluation of our operating performance more consistent because it removes items that do not reflect our core operations, other companies, even in the same industry, may define Adjusted EBITDA differently than we do. As a result, it may be difficult to use Adjusted EBITDA or similarly named non-GAAP measures that other companies may use to compare the performance of those companies to our performance. The Company does not, and investors should not, place undue reliance on EBITDA or Adjusted EBITDA as measures of operating performance.

A reconciliation of Net earnings attributable to Toys "R" Us, Inc. to EBITDA and Adjusted EBITDA is as follows:

(a) Represents litigation expenses recorded for certain legal matters.
(b) Represents fees expensed to Bain Capital Partners LLC, Kohlberg Kravis Roberts & Co. L.P., and Vornado Realty Trust (collectively, the "Sponsors") in accordance with the advisory agreement.
(c) Represents a non-cash cumulative correction of prior period straight-line lease accounting.
(d) Asset impairments primarily due to the identification of underperforming stores and the relocation of certain stores.
(e) Represents the incremental compensation expense related to existing liability awards and the repurchase of awards by the Company upon termination.
(f) Represents state and city property transfer taxes recognized in fiscal 2010 related to the merger transaction in fiscal 2005.
(g) Represents the write-off of damaged assets and repairs from an earthquake and resulting tsunami that hit the Northeast coast of Japan, a store fire in Australia and other property losses which occurred domestically.
(h) Represents costs incurred in conjunction with the acquisition of 70% ownership interest in Toys (Labuan) Holding Limited from Li & Fung Retailing Limited.
(i) Represents miscellaneous other charges consisting primarily of gains from property sales, store closure costs, restructuring and certain severance which were not individually significant for separate disclosure. Commencing in fiscal 2011, we have revised our definition of Adjusted EBITDA to add back certain officers’ severance and store closure costs and have therefore revised our prior year Adjusted EBITDA calculations to add back such expenses. For the thirteen weeks ended January 29, 2011, severance and store closure costs were $1 million and $1 million. For fiscal 2010, severance and store closure costs were $4 million and $5 million.
(j) Adjusted EBITDA is defined as EBITDA (earnings (loss) before net interest income (expense), income tax expense (benefit), depreciation and amortization), as further adjusted to exclude the effects of certain income and expense items that management believes make it more difficult to assess the Company's actual operating performance including certain items which are generally non-recurring. We have historically excluded the impact of such items from internal performance assessments. We believe that excluding items such as Sponsors' management and advisory fees, asset impairment charges, restructuring charges, impact of litigation, noncontrolling interest, gain (loss) on sale of properties and other charges, helps investors compare our operating performance with our results in prior periods. We believe it is appropriate to exclude these items as they are not related to ongoing operating performance and, therefore, limit comparability between periods and between us and similar companies.

The Toys“R”Us Young Athletes Festival will provide opportunities for children, ages 2-7, and their families to take part in the Special Olympics Young Athletes program, Healthy Athletes^® activities and family seminars geared toward the future stars of Special Olympics.

“Toys“R”Us signing as the first Founding Partner of the 2014 Special Olympics USA Games continues their on-going support of our movement,” said Timothy Shriver, Chairman and CEO of Special Olympics. “Their vision and leadership in the area of inclusive play will only add to the unity that these National Games will create throughout New Jersey and the nation.”

“As a New Jersey-based organization with a long-standing commitment to children of all abilities, we are tremendously proud to partner with Special Olympics as they bring the 2014 Special Olympics USA Games to our home state for the first time,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “We look forward to deepening our enduring relationship with Special Olympics in welcoming athletes to New Jersey and enriching their overall experience at the first-ever Young Athletes Festival.”  

The 2014 Special Olympics USA Games will take place at sporting venues throughout New Jersey, June 14 through June 21. More than 3,500 Special Olympics athletes from all 50 states and the District of Columbia will compete in 17 sports. An estimated 10,000 volunteers as well as 50,000 additional spectators will be in attendance.

The Toys“R”Us-sponsored Young Athletes Festival will build on the Young Athletes program, an inclusive, innovative play program for children with and without special needs that develops critical early cognitive, social and motor skills and introduces kids to the world of sports. In addition to the Young Athletes Festival, youth-centered and educational events will be held in conjunction with the Games, rallying young leaders from across the country to raise awareness and call for action amongst their peers in support of the Special Olympics movement by promoting acceptance and respect for people with intellectual disabilities.

“We are thrilled to welcome Toys“R”Us as our first Founding Partner,” added TJ Nelligan, Chairman & CEO of the 2014 Special Olympics USA Games Organizing Committee. “Toys“R”Us has embraced a dimension of these Games that will introduce children and their families to the Special Olympics Young Athletes Program, and through their unprecedented support, change the lives of these future athletes and their families for many years to come.”

For 38 years, Toys“R”Us, Inc. has been based in New Jersey and today has more than 4,500 employees statewide across 45 stores, regional offices, the corporate headquarters and the company’s largest retail distribution center in the country. Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund has a long history of giving back to the communities it serves by keeping kids safe and helping them in times of need. Since it was founded in 1992, the Toys“R”Us Children’s Fund has provided millions of dollars in grants to leading special needs organizations, including the American Society for Deaf Children, Muscular Dystrophy Association, National Down Syndrome Society and Autism Speaks, among others. Toys“R”Us, Inc. and the Toys“R”Us Children’s Fund also work with the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children of all abilities, to create the Toys“R”Us Toy Guide for Differently-Abled Kids. Released annually, the Guide provides qualified toy recommendations to help aid in the skill development of children who have physical, cognitive or developmental disabilities.

The 2014 Special Olympics USA Games will mark the third time a Special Olympics USA Summer Games has been held. More information about the Games can be found at 2014specialolympics.org. Follow the Games on Facebook (Facebook.com/USANationalGames) or Twitter (Twitter.com/2014USAGames).

About the 2014 Special Olympics USA Games

The 2014 Special Olympics USA Games will be hosted by New Jersey, June 14-21, 2014. Nearly 3,500 athletes will compete in 17 Olympic-style team and individual sports, with the support of 1,000 coaches, 10,000 volunteers and an estimated 50,000 family, friends and spectators. The Games will celebrate the Special Olympics movement, promote the ideals of acceptance and inclusion through sport, and showcase athletes from all 50 states and the District of Columbia, as they demonstrate the transformative power of sports to educate and inform others about the abilities of people with intellectual disabilities. In addition to sports competition, the 2014 Special Olympics USA Games will highlight Special Olympics’ work in sport, education, health and communities including special events and programs, such as Opening and Closing Ceremonies, a Young Athletes Festival, Healthy Athletes Program screenings, and symposiums addressing health, youth leadership, and more. Delegates will also enjoy recreational and cultural programs in their free time, introducing them to the culture and history of the New Jersey/New York area. The Games will be held at venues throughout the state, with most of the athletic competitions taking place in and around Princeton, NJ. Learn more about the 2014 Special Olympics USA Games at 2014specialolympics.org and follow the Games on Facebook at Facebook.com/USANationalGames.

About the Toys“R”Us Children’s Fund

The Toys“R”Us Children’s Fund is a public charity affiliated with Toys“R”Us, Inc., a company that unabashedly declares “We love kids!” The core mission of the Toys“R”Us Children’s Fund is to keep children safe and help them in times of need. Since it was founded in 1992, the Toys“R”Us Children’s Fund has contributed millions of dollars to qualified organizations that support that mission, including those providing disaster relief to children and families who are victims of large-scale crises. The Toys“R”Us Children’s Fund also provides grants to leading organizations that support children with special needs.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 630 international stores and over 130 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Special Olympics
Amie Dugan
(407) 401-9209
adugan@specialolympics.org

Toys“R”Us,Inc.
Katelyn Leondi
(973) 617-4398
Katelyn.Leondi@toysrus.com

Known for his golden locks, surfer-chic style and rock-the-house vocals, Cody Simpson is following in the famed footsteps of Justin Bieber, who was also discovered on YouTube before breaking into mainstream music. Straight off his sold-out East Coast “Welcome to Paradise” concert tour, Cody has made the shelves of Toys“R”Us his new stage.

From 12” look-alike dolls and charm bracelets, to tote bags, t-shirts and life-size standees, this teen heartthrob has what it takes to make a great gift.  Following are select Cody Simpson-inspired products highlighted within the company’s tween-focused “Swagtastic” catalog that can be found in Toys“R”Us stores nationwide and online at Toysrus.com:

Cody Simpson Singing Dolls from The Wish Factory: Kids can choose from two 12-inch rockin’ Cody Simpson singing dolls, which feature Cody’s recognizable golden locks, outfits, accessories and tunes straight from his hit music videos, ‘On My Mind’ and ‘iYiYi.’ 

Cody Simpson Style Dolls from The Wish Factory: Also sure to excite and delight Cody’s biggest fans are two stylish Cody Simpson dolls that come with a collectible lanyard and guitar pick charm, including:

• Cody Simpson Basic Style: Dressed in a dark denim jacket, grey t-shirt and black straight-leg pants, this doll’s outfit is perfectly pulled together with grey tennis shoes.
• Cody Simpson Gold Coast Style: A nod to the pop star’s Aussie roots, this doll is dressed in a t-shirt featuring a ‘Gold Coast’ label across a picturesque image of the land down under, as well as casual khaki slacks and sleek black kicks. 

Life-Size Cody Simpson Standee: Kids can turn any room into an imaginary Hollywood red carpet with a life-size image of Cody Simpson standing 68 inches high and 23 inches wide. Dressed in his signature casual-chic style, Cody is pictured in a black sweater, grey slacks, white belt and matching shoes.  

Cody Simpson Lifestyle Products to Wear and Take Anywhere: From hats to shirts to hobo bags bearing Cody’s face and name, Toys“R”Us stores nationwide and Toysrus.com offer even more Cody-inspired merchandise than is previewed in the catalog, including digital diaries, 3D journals, knee-high socks,  charm bracelets, necklaces and other commemorative jewelry pieces.   

While skimming through the 16-page catalog, kids will also be excited to find an array of other hot products. In addition to the sampling of Cody Simpson merchandise, the company’s spring catalog features the latest Monster High dolls and dress-up; Victorious-branded electronics and school supplies; Hello Kitty plush characters, accessories and cosmetic kits; and Disney’s “Shake It Up” hats, bags and dolls. Deals highlighted in the Toys“R”Us catalog are valid from March, 16 through April 7, while supplies last.

For those who cannot make it to these special events at Toys“R”Us, proclaiming their love of Cody Simpson to friends and family is made easy with the Toys“R”Us Wish List. Kids can simply add their favorite Cody Simpson items to a Wish List, in-store using the self-service kiosks or online at Toysrus.com/WishList, before sharing it with prospective gift-givers. Wish Lists can be printed in-store, accessed online or sent to friends and family via email. 

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 630 international stores and over 130 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Toys"R"Us, U.S.
Adrienne O'Hara
(973) 617-4383
Adrienne.OHara@Toysrus.com

The company is increasing its focus on autism awareness, unveiling a new theme, “Shine A Light For Autism.” The campaign incorporates aspects of the Autism Speaks “Light It Up Blue” initiative, in which prominent buildings and landmarks around the world are lighted blue to commemorate World Autism Awareness Day on April 2. The Toys“R”Us campaign offers some fun, simple ideas to help people “go blue” to demonstrate their concern for a disorder that impacts thousands children and families.To help “Shine A Light For Autism,” Toysrus.com/AutismSpeaks offers information about autism, as well as ways families can “Light It Up Blue.” In addition, a special app on Facebook.com/Toysrus will help fans give their profile picture a blue hue.

“Since our partnership with Autism Speaks began six years ago, our customers and employees have embraced this cause, helping us contribute more than $12 million and assisting the organization in reaching significant milestones in research and family services,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “Through this year’s campaign, we hope to raise greater awareness for spectrum disorders, encouraging everyone to ‘Shine A Light For Autism.’”

Shining A Light For Autism In-store

During the two-month campaign, customers can donate cash at all Toys“R”Us and Babies“R”Us locations and online at Toysrus.com/AutismSpeaks. In-store signage displayed in “R”Us stores across the country features children with autism dressed as super-heroes, with the Autism Speaks puzzle piece logo as their powerful emblem. The puzzle pieces are bursting with light, as they “Shine A Light For Autism,” while inspiring everyone to donate to the cause by looking to the hero within.

Customers also have the opportunity to take home their very own artistic interpretations of the in-store signage. Those who donate $10 or more to Autism Speaks at any Toys“R”Us or Babies“R”Us store will receive a reusable shopping bag designed by James Hogarth, a talented artist with autism, while supplies last. Each bag features an Autism Speaks super-hero, surrounded by beams of light.

“Toys“R”Us and Babies“R”Us stores across the country are in a unique position to reach countless parents daily, providing important awareness information about autism in their stores and online, including a list of early warning signs for the disorder,” said Mark Roithmayr, president of Autism Speaks. “We are thrilled to have their ongoing support in our research and advocacy efforts as we continue our work toward solving the autism puzzle.”

Lighting the Digital World Blue

In conjunction with the in-store fundraising campaign, the company has also created a dedicated microsite, Toysrus.com/AutismSpeaks, which also features images of children dressed as super-heroes. Within the site, visitors will find information about the disorder, an interactive quiz about the warning signs for autism, and ways parents and children can “Light It Up Blue” on World Autism Awareness Day, such as “Dress It Up Blue” and “Bake It Up Blue.”

Toysrus.com/AutismSpeaks serves as a resource for parents, caregivers, families and friends of children with autism. Visitors can find a list of “Ten Toys That Speak To Autism,” which provides toy suggestions to help guide anyone purchasing toys for a child with autism, as well as Safe Play Tips designed to help ensure the well-being of children on the autism spectrum, while encouraging the benefits of play.

“Light It Up Blue on Facebook”

To help Facebook members “Shine A Light For Autism” in the digital domain, beginning March 26 through the end of April, fans of Facebook.com/Toysrus and Facebook.com/Babiesrus will find an app that transforms their profile picture into a virtual autism awareness message. Those who visit the Autism Speaks tab on either page will receive instructions about how to tint their profile picture blue while helping them share a message with their friends and family, explaining why their picture has changed. Fans can also choose to swap their profile picture for one of several blue icons created by Toys“R”Us. Additionally, from March 26 through April 2, Facebook.com/Toysrus will also shine its own light on autism with a true blue redesign that will turn the page into a beacon of autism awareness.

Additionally, to ensure the light shines on Facebook, throughout the entire campaign, Facebook.com/Toysrus and Facebook.com/Babiesrus now feature information about the Toys“R”Us program, as well as the disorder, on a dedicated tab. Messages about the campaign will be posted on the company’s Wall throughout the campaign.

Walking To Benefit Autism Speaks

In conjunction with the campaign, the company is also kicking off its national sponsorship of Walk Now for Autism Speaks, a year-long series of more than 85 walk events taking place throughout North America. “R”Us employees will walk alongside the company’s iconic mascot Geoffrey the Giraffe, as well as individuals with autism, their families and friends to raise money and awareness. All funds raised through the Walk Now for Autism Speaks events will go directly to Autism Speaks to support research and advocacy efforts.

Since the partnership began in 2007, Toys“R”Us, Inc., the Toys“R”Us Children’s Fund and customer contributions have combined to provide Autism Speaks with more than $12 million. Last year’s in-store and online fundraising campaign raised more than $2.3 million for Autism Speaks in the U.S.

Additionally, Toys“R”Us, Canada will once again lend its support to the cause by collecting donations in its more than 70 stores and online at Toysrus.ca. Last year, Toys“R”Us, Canada raised $700,000 to support Autism Speaks.

Over the course of the partnership, contributions from the Toys“R”Us campaign have helped Autism Speaks develop several programs, including:

• The 100 Day Kit for newly diagnosed families that helps guide parents through the often difficult first 100 days following their child's diagnosis of an autism spectrum disorder.
• The Autism Speaks online Resource Guide was created to provide families with almost 30,000 resources about everything from diagnosis and treatment centers to autism friendly barbers.
• Toddler Treatment Network and the Baby Siblings Research Consortium, a collaboration of 23 scientists from 19 universities, developed guidelines for early recognition of infants at risk and early intervention approaches for young toddlers with autism.

The Toys“R”Us Children’s Fund also provided a $400,000 grant to Autism Speaks to launch the 2012 campaign.

For high-resolution images of in-store signage please click on the following link: https://toysrus.sharefile.com/d/s35a29795aa645bb8.

About Autism

Autism is a general term used to describe a group of complex developmental brain disorders – autism spectrum disorders – caused by a combination of genes and environmental influences. These disorders are characterized, in varying degrees, by social and behavioral challenges, as well as repetitive behaviors. An estimated 1 in 110 children in the U.S. is on the autism spectrum – a 600 percent increase in the past two decades that is only partly explained by improved diagnosis.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 874 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 630 international stores and over 130 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About Autism Speaks

Autism Speaks is the world’s leading autism science and advocacy organization. It was founded in February 2005 by Suzanne and Bob Wright, the grandparents of a child with autism. Since its inception, Autism Speaks has made enormous strides, committing over $173 million to research and developing innovative resources for families. The organization is dedicated to funding research into the causes, prevention, treatments and a cure for autism; increasing awareness of autism spectrum disorders; and advocating for the needs of individuals with autism and their families. In addition to funding research, Autism Speaks has created resources and programs including the Autism Speaks Autism Treatment Network, Autism Speaks’ Autism Genetic Resource Exchange and several other scientific and clinical programs. Notable awareness initiatives include the establishment of the annual United Nations-sanctioned World Autism Awareness Day on April 2, which Autism Speaks celebrates through its Light It Up Blue initiative. Also, Autism Speaks award-winning “Learn the Signs” campaign with the Ad Council has received over $316 million in donated media. Autism Speaks’ family resources include the Autism Video Glossary, a 100 Day Kit for newly-diagnosed families, a School Community Tool Kit, a Grandparent’s Guide to Autism, and a community grant program. Autism Speaks has played a critical role in securing federal legislation to advance the government’s response to autism, and has successfully advocated for insurance reform to cover behavioral treatments in 29 states thus far, with legislation continuing to advance in more states. Each year Walk Now for Autism Speaks events are held in more than 80 cities across North America. To learn more about Autism Speaks, please visit www.autismspeaks.org.

Media Contacts:
Toys"R"Us, Inc.
Bob Friedland
646-366-8862
friedlab@toysrus.com

“As a trusted advisor for new and expectant parents, Babies“R”Us understands that the cost of essentials can add up quickly during a baby’s first year,” said Greg Ahearn, Chief Marketing Officer, Toys“R”Us, U.S. “With the introduction of our new V.I.B. program, we’re excited to offer a whole new way for mom and dad to save on their most frequent purchases for their baby when they need savings the most – from birth through toddler years.” 

Customers must be members of Rewards“R”Us^®, the company’s complimentary loyalty program, to take advantage of the V.I.B. program and can sign up by visiting the Guest Services desk at any “R”Us store nationwide^***. Once activated, money can be added to a V.I.B. card in-store via cash, standard gift card, debit or credit card transaction to start earning bonus dollars. For example, if $100 is loaded onto the V.I.B. card, Babies“R”Us will add $10 as a bonus, which will appear on the V.I.B. account within 24 hours. Bonus dollars are always applied first on purchases, as they will expire within one year of being added to the V.I.B. card. Parents can easily monitor their V.I.B. account balance and accrued V.I.B. bonus dollars by visiting the Rewards“R”Us website at Toysrus.com/Rewards and logging in to their account.

V.I.B. card purchases are valid on all brands of diapers, wipes, formula and baby food available at Babies“R”Us and Toys“R”Us stores – no exclusions. In addition, returns with the V.I.B. card are easy, as sales associates can look up any member’s transaction simply by rescanning their Rewards“R”Us card and the amount of all eligible items will be loaded back onto their V.I.B. account.All members have to do is remember to scan their card each and every time they shop with “R”Us.

The Perfect Gift for Babies“R”Us Registrants

When parents-to-be create a Babies“R”Us Registry in-store, they can enroll in the complimentary V.I.B. program.The V.I.B. card will appear on the expectant mom’s Babies“R”Us Registry and can be the perfect gift or a little “extra” to complement another registry purchase when showering the mom-to-be, as well as a great way for new grandparents to help out with everyday needs when baby arrives.  Gift-givers will receive a giftable V.I.B. envelope denoting the gift amount added to the V.I.B. account. With each V.I.B. contribution made by gift-givers, Babies“R”Us will add on 10% more, no matter how large or small the gift^**.

Added Value for All Moms

The V.I.B. program is also the perfect tool for moms who may or may not have an existing registry with Babies“R”Us but still want to take advantage of year-round savings on diapers, wipes, formula and baby food. By visiting the Guest Services desk at any “R”Us location nationwide, shoppers can easily enroll in the V.I.B. program.

The company is supporting the launch of V.I.B. with a comprehensive marketing campaign inclusive of in-store signage, an informational brochure available in-store and print advertisements, as well as a dedicated microsite with background information about the V.I.B. program located at Babiesrus.com/VIB. In addition, fans of Babies“R”Us and Toys“R”Us on Facebook will receive regular updates on V.I.B. throughout the year, including any program enhancements.

^* Valid in-store only on purchases of diapers, wipes, formula and baby food.
^**When the $200 bonus is reached, the card will reset on the anniversary of the card’s activation date.
^***Toys“R”Us Outlet stores do not participate in the company’s V.I.B. program.

 About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 875 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 630 international stores and over 130 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Toys"R"Us, Inc.
Jennifer Albano
(973) 617-5632
Jennifer.Albano@toysrus.com

Katelyn Leondi
(973) 617-4398
Katelyn.Leondi@toysrus.com

Generations of kids have found their most cherished playthings on the shelves of FAO Schwarz, and the retailer has served as the launch pad for many iconic toys and games throughout the years. Now, FAO Schwarz is showcasing more than 25 vintage versions of toys ranging from a 1905 Richard Steiff Teddy Bear and first edition Hot Wheels^® Cars to Hello Kitty’s first U.S. products and a 1982 hand-sewn Cabbage Patch Kid^®. Toy enthusiasts can also view “A Gallery of Historic Toys” online at FAO.com and Facebook.com/FAO.

“Founder Frederick August Otto Schwarz created his beloved store 150 years ago as a theater for the industry to showcase items in a way that would engage consumers, while introducing them to new products from all over the world,” said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys“R”Us, U.S. “From the original baby carriage to Steiff teddy bears to the first-ever Nintendo Entertainment System, FAO Schwarz has brought thousands of unforgettable toys to market, evolving from a purveyor of extraordinary products to a must-see retail destination.”

FAO Schwarz Presents A Gallery of Historic Toys

Over the past 150 years, FAO Schwarz has grown from a simple shopping experience to a best-in-class example of retail as entertainment. Beyond scouring the globe for the most elegant and exquisite items to offer its customers, FAO Schwarz became synonymous with introducing U.S. consumers to wondrous toys, games and lifestyle products that had never been available in the country. The gallery honors this tradition by bringing together original versions of some of the most beloved toys ever to appear in the store.

For high resolution images of the items featured in “A Gallery of Historic Toys,” please visit: https://toysrus.sharefile.com/d/s000b8b7aaee4fa19.

Historic FAO Schwarz Elements on Display

FAO Schwarz Sales Ledger (1909)

Standing 20-inches high, 14-inches wide and 5-inches thick, this antique ledger was used by FAO Schwarz associates to track international purchases and sales from 1909 to 1910.

FAO Schwarz Catalogs (1928 – 2011)

To bring the wonder of the store to customers around the country, in 1876 FAO Schwarz began mailing catalogs, creating among the first mail order businesses in the U.S. Featured is a selection of catalogs from the 20^th Century.

Iconic Toys on Display (Listed Alphabetically)

64 Box (1958) from Crayola

The Crayola 64 Box, with the built-in sharpener, has become America’s iconic crayon box. The first edition, which debuted in 1958, is home to 64 brilliant colors, including burnt sienna and periwinkle.

Cabbage Patch Kids^® (1982 and 1983) from Original Appalachian Artworks

Created in 1978 by Xavier Roberts as “Little People,” Cabbage Patch Kids baby Otis Lawton is based on the only adopted son of creator Xavier Roberts. This doll is from the first adoptable, hand-sculpted edition of Original Cabbage Patch Kids, released in 1982. Also featured is the vinyl face version, represented by Delila Lorinda, which kicked off the Cabbage Patch Kid craze in 1983.

EASY-BAKE OVEN (1964) from Hasbro^®

In 1963, the EASY-BAKE OVEN was introduced to America as the first working toy oven using a light bulb to bake sweet treats. Regularly updated, the EASY-BAKE OVEN continues to inspire young pastry chefs today. On display is a vintage EASY-BAKE OVEN from 1964.

Etch A Sketch (1960) from The Ohio Arts Company

A prototype Etch A Sketch, which was originally showcased at Toy Fair in Nuremberg, Germany in 1959 is featured in the display, alongside the first edition of the classic drawing toy, which was introduced in the U.S. in 1960.

G.I. JOE action figures (1964 and 1982) from Hasbro^®

G.I. JOE is one of the most iconic brands in the history of toys and was the inspiration for the term “action figure.” Featured in the display are first edition 12-inch G.I. JOE action figures produced in 1964, as well as selections from the first wave of 3 ¾-inch G.I. JOE Real American Heroes action figures from 1982.

Hello Kitty^® (1976) from Sanrio

A phenomenon in Japan, Hello Kitty was introduced to the U.S. in 1976 with featured selections, such as a plush toy, camera, pencil box, pencils, mini coloring set, puzzle, folding mirror and comb, among other items.

Hot Wheels^® Cars from Mattel^®

In 1968, the Hot Wheels^® brand was introduced as a line of 16 die-cast vehicles in a 1:64 scale. Today, more than 4 billion Hot Wheels^® cars have been manufactured – more than the Big 3! Seven of the original Hot Wheels^® cars are on display, including custom versions of the T-Bird, Fleetside, Barracuda, Camaro, El Camino, Hot Heap^™, El Dorado and Ford J-Car.

Little People (1985) from Fisher-Price^®

The beloved Little People^® brand was introduced as the Safety School Bus in 1959 with non-detachable characters riding inside. The current Little People Bus, an updated version of the 1985 item on display, remains popular today.         

Mighty Morphin Power Rangers Megazord (1993) from Bandai America Inc.

Introduced in 1993, Saban’s Power Rangers became an instant toy phenomenon. This first edition Megazord, featuring five combinable dinosaur Zords, has become a much sought-after collectible.

MONOPOLY (1935) and BATTLESHIP (1967) from Hasbro^®

Introduced in the 1930s, the featured 1935 version of MONOPOLY was designed with wooden houses. Originally created as a pencil and pad game, the 1967 BATTLESHIP was the first to feature a playing board.

MR. POTATO HEAD (1972) from Playskool^®

MR. POTATO HEAD was introduced in 1952 and was the first toy ever advertised on network TV.  MR. POTATO HEAD received his first plastic body in 1964, and on display is a vintage version of the MR. POTATO HEAD character from 1972.

Nintendo Entertainment System^™ (NES)(1985) from Nintendo

The NES, an 8-bit video game console, first launched in the U.S. in October 1985 at FAO Schwarz. The NES went on to sell close to 62 million units worldwide, and is credited with recreating the home video game market.

Original Barbie^® Doll (#3) and Original Ken^® Doll from Mattel^®

Barbie Millicent Roberts^™ was introduced to a skeptical toy industry at the American International Toy Fair in New York City in 1959.  Also on display is Ken^® doll, first introduced at the 1961 Toy Fair as Barbie^® doll’s boyfriend.  They are still a couple today. 

PLAY-DOH FUZZY PUMPER BARBER & BEAUTY SHOP (1977) from Hasbro^®

In 1977, the PLAY-DOH FUZZY PUMPER BARBER & BEAUTY SHOP playset was introduced, featuring a play figure whose “hair” can be extruded and then styled.

PLAYMOBIL figures (1974) from PLAYMOBIL^®

In 1974, the first PLAYMOBIL figures, Construction Worker, Native American and Knight, made their debut. More than 2.5 billion figures have been sold since their creation. The original figures are presented alongside vintage packaging from 1974 and 1975.

Razor^® A Scooter (2000) from Razor USA LLC

When it was introduced in 2000, the original A model Razor^® kick scooter was a phenomenal success, drawing the attention of hip city dwellers and kids of all ages. This scooter is now deeply entrenched in American culture. Like bikes and skateboards, the Razor kick scooter transformed childhood transportation.

Richard Steiff Bear (1905) from Steiff

The 1905 Richard Steiff Teddy Bear, designed by and named after Margarete Steiff’s nephew Richard, was produced through 1951. At the time of the bear’s introduction, Richard’s rounded face, blunted snout and embroidered nose were a departure from the design of other Steiff Teddies launched in the early 1900s. Richard is 30 cm, five-way jointed and made from gray mohair. 

Silly Putty (1950) from Crayola

The first edition Silly Putty bounces, stretches and lifts up comics from newspapers. Discovered accidentally while trying to create a rubber substitute, Silly Putty is now a true classic toy. Since 1950, more than 400 million Silly Putty eggs have been sold.

Slinky^® (1950), Slinky Dog^®, Slinky^® Three Little Pigs and Slinky^® Elephant from POOF^®-Slinky^®

Created in 1945, Slinky^® was developed when Naval engineer Richard James saw a coil fall off his desk and tumble end-over-end down a stack of books. The original Slinky^® is displayed with Slinky^® Dog, Slinky^® Three Little Pigs and Slinky^® Elephant – friendly characters that added personality to Slinky^®.

“Sorry!” (1934) and Candy Land (1955) from Hasbro^®

Originally published by Parker Brothers in 1934, this first edition of “Sorry!” still features the same gameplay today. Candy Land, created in 1949, only had its trademark color spots and cards, with no characters when it was first introduced.                                                                  

Tamagotchi (1997) from Bandai America Inc.

Introduced in 1997, Tamagotchi is a tiny pet from cyberspace that needed love and care to survive and grow. Tamagotchi became a worldwide phenomenon, and it was commonplace to see children caring for these “virtual pets.”

Tickle Me Elmo (1996) from Tyco^®

An immediate hit, the first edition Tickle Me Elmo, based on the popular Sesame Street^® character, featured a contagious and boisterous laugh. It quickly became the most sought-after toy of the 1996 holiday season.

Town Plan (1955) from The LEGO Group

In 1955, the “LEGO^® System of Play” launched, allowing kids to build an entire city from LEGO^® bricks. Before the interlocking building system was developed in 1955, “LEGO^® Town Plan,” on display, launched the first “Play and Learn” LEGO concept.

Tournament Yo-Yo (1960s) from Duncan^®

Introduced in 1929, kids have spent hours mastering tricks with a Duncan Yo-Yo. Featuring a classic shape, the “Crossed Flags” Yo-Yo from the 1960s is from the last wooden Tournament Yo-Yo line.

TRANSFORMERS action figures (1984) from Hasbro^®

The TRANSFORMERS brand first rolled onto shelves in 1984 with “ROBOTS IN DISGUISE,” which included first edition AUTOBOTS on display in the gallery, such as OPTIMUS PRIME, BUMBLEBEE, GEARS and CLIFFJUMPER. 

About  FAO Schwarz

Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorates its 150^th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company’s extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer.

For additional information about the brand or its 150^th anniversary, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

Media Contacts:
Toys"R"Us, Inc.
Bob Friedland
646-366-8862
friedlab@toysrus.com

“For 15 decades, FAO Schwarz has created a magical, one-of-a-kind retail environment, bringing joy to millions of kids and kids-at-heart,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc., which exclusively operates the FAO Schwarz brand.  “As we celebrate its 150^th anniversary in 2012, we are excited to evoke nostalgic memories by highlighting the brand’s past, while continuing to elevate the FAO Schwarz experience through redesigned store features and unique new product offerings.”

Frederick August Otto Schwarz Inducted into Toy Industry Hall of Fame – The year-long celebration began this week when company founder Frederick August Otto Schwarz was inducted into the Toy Industry Hall of Fame, recognizing his significant contributions to the toy industry. The induction ceremony took place on Saturday, February 11, at the 12^th Annual Toy of the Year (TOTY) Awards, hosted by the Toy Industry Association (TIA), in New York City.

“Welcome to Our World”:  A Familiar, Friendly Face Returns – Some visitors to the landmark store are likely to be nostalgic about the return of the famous face of the FAO Schwarz Clock Tower, originally displayed in the store from 1986 through 2004. It is newly positioned above the escalator leading down to the Concourse Level, where it once again plays the classic theme song, “Welcome to Our World of Toys,” which greeted guests for 18 years.

A New Look for the Store’s Toy Soldiers – The store’s renowned real-life “toy” soldiers, who have long greeted visitors at the flagship store, are dressed their best for the brand’s sesquicentennial in new bright red uniforms and whimsical bearskin hats. After receiving a warm welcome, visitors entering the magical toy emporium will experience 14-foot-tall illuminated toy soldiers with banners heralding the store’s milestone anniversary, which are positioned along the main aisle in the Grand Hall.

Bringing the Brand’s Storied History to Life Online – FAO Schwarz enthusiasts can visit FAO.com, which will be transformed into a one-stop shop for the year-long celebration with a red and gold color scheme. The site not only features classic, high-quality toys that the brand is known for, but also updated information about the brand’s history and the activities taking place at the store throughout 2012, including a new page devoted to the 150^th anniversary. FAO.com will also highlight a dedicated feature shop of 150^th anniversary products that have been created especially to mark the occasion. 

In the social space, the company’s Facebook page, Facebook.com/FAO, will undergo a similar transformation, featuring images of the famed flagship location, as well as trivia and facts culled from 150 years of FAO Schwarz history and more.

FAO Schwarz Presents: “A Gallery of Historic Toys” – Beginning next week, FAO Schwarz invites visitors to step back in time, when it officially unveils a one-of-a-kind in-store gallery filled with classic toys and brand artifacts. More than 25 of the most iconic playthings that have brought joy to children worldwide for more than a century will be showcased, including an original Crayola^® 64 Box, first edition G.I. JOE action figures and a vintage Barbie^® doll. In addition to toys, unique items from the FAO Schwarz archives will be featured, such as an FAO Schwarz sales ledger from 1909 and a selection of FAO Schwarz catalogs dating back to 1928. Additional information on “A Gallery of Historic Toys” will be available soon on FAO.com.

150^th Anniversary Commemorative Products – In conjunction with the company’s anniversary, limited edition items from Mattel^®, Hasbro^®, Playmobil^®, Steiff^®, Madame Alexander^® and other manufacturers will pay homage to the famed toy retailer. Available later this year, items will include an FAO Schwarz-themed MONOPOLY board featuring classic playthings, as well as a toy soldier Barbie^® doll and Playmobil^® figures. In addition, FAO Schwarz will release its own exclusive plush bears to mark this anniversary.

Where It All Began

In 1856, Frederick August Otto Schwarz, the youngest of three Schwarz brothers, emigrated to the U.S. from Germany, joining his brothers in Baltimore, Maryland. Six years later, the brothers opened “Toy Bazaar,” their first toy retailing business. Following the success of “Toy Bazaar,” Frederick moved to New York City where he opened “Schwarz Brothers – Importers.”  Driven by a love of toys and his vision to provide children with the most amazing products, Frederick stocked his store with exquisitely crafted playthings from Europe.

As his business flourished, Frederick moved to larger locations throughout the city and introduced his inaugural catalog for loyal clientele in 1876 – creating one of the first mail order businesses in the country. By 1900, Frederick had renamed the store “FAO Schwarz,” and many considered him to be the largest toy dealer in the world.

FAO Schwarz has hosted many notable events and product launches since its founding, from the introduction of the “perambulator” – the modern day baby carriage – at the turn of the 20^th century to the Nintendo Entertainment System (NES) in 1985 and Furby in 1998.

Since 1862, the dream of Frederick August Otto Schwarz to provide an assortment of one-of-a-kind toys, while creating a theatrical experience to showcase merchandise, has delighted generations of children who have visited the legendary store. Though Frederick passed away over a century ago, his legacy lives on in a beloved brand.

For information on the celebratory events taking place throughout the year, please visit the 150^th anniversary page on FAO.com.

About  FAO Schwarz

Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorates its 150^th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company’s extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer.

For additional information about the brand or its 150^th anniversary, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

Media Contacts:
Toys"R"Us, Inc.
Jennifer Albano
(973) 617-5632
Jennifer.Albano@toysrus.com

Katie Reczek
(973) 617-4381
Katie.Reczek@toysrus.com

This distinguished honor for Mr. Schwarz comes as FAO Schwarz celebrates its 150^th year as a purveyor of extraordinary toys and a brand synonymous with quality and innovation. Since 1862, the dream of Frederick August Otto Schwarz to provide an assortment of one-of-a-kind toys, while creating a theatrical experience to showcase merchandise, has delighted generations of children who have visited the legendary store.

At the induction ceremony, Jerry Storch, Chairman and CEO, Toys“R”Us, Inc., which exclusively operates the FAO Schwarz brand, said, “The vision of Frederick August Otto Schwarz to establish FAO Schwarz as a magical toy emporium resulted in a shopping experience that has captivated parents and children since its inception. As a pioneer in the toy industry, he transformed the way people shopped for and thought about toys, and we are proud to build upon the incredible heritage of his namesake brand.”

The ceremony was attended by members of the extended Schwarz family, including one great-grandchild, three great-great grandchildren and one great-great-great grandchild.

Eric Schwarz, great-great grandson of Frederick August Otto Schwarz, stated, “My great-great grandfather created a world of magic and wonder that has transcended generations of children and lives on today at the FAO Schwarz flagship store in New York City. Our entire family shares in this honor and we take great pride that the Toy Industry Association has recognized his life’s work of bringing joy to children.”

In 1856, Frederick, the youngest of three Schwarz brothers, emigrated to the U.S. from Germany, joining his brothers in Baltimore, Maryland. Six years later the brothers opened “Toy Bazaar,” their first toy retailing business. Following the success of “Toy Bazaar,” Frederick moved to New York City where he opened “Schwarz Brothers – Importers,” while his brothers operated separate toy stores in Baltimore and Boston. Driven by a love of toys and his vision to provide children with the most amazing products, Frederick stocked his store with exquisitely crafted playthings from Europe. Under Frederick’s leadership, the business grew rapidly and became the destination for unique, high-quality toys.

Frederick opened a second New York City location in 1876 to meet increased demand and also issued his inaugural catalog for loyal clientele, creating one of the first mail order businesses in the country. Over the next 30 years, the store moved to larger, more prominent locations throughout New York City several times. By 1900, Frederick had renamed the store “FAO Schwarz,” and many considered him to be the largest toy dealer in the world.

After captivating children and adults alike for 50 years, Frederick August Otto Schwarz passed away in 1911, but his legacy lives on in his beloved brand and in the indelible mark he made on the toy industry.  

Today, FAO Schwarz is not only the oldest toy store in the United States, but one of the oldest retail establishments of any kind. It has evolved from a toy store to a must-see tourist destination, and continues to be well-known for high-quality merchandise and timeless treasures. Throughout its 150 years, FAO Schwarz has carried on the tradition of serving as a stage to introduce new and exciting products to consumers.

A pop culture icon for generations, Frederick’s namesake store draws thousands of visitors each year who come to witness the magic and wonder of FAO Schwarz. Through the ages, it has been the subject of classic depictions of kids and kids-at-heart, including a 1930’s cartoon in The New Yorker and starring roles in countless major motion pictures – perhaps none more renowned than “BIG” in 1988, in which actors Tom Hanks and Robert Loggia dance on the store’s giant piano. 

The Toy Industry Hall of Fame was established in 1984 and has inducted 61 individuals, to date, who have significantly impacted and influenced the toy industry. Mr. Schwarz was nominated for this esteemed honor from within the toy industry and selected by a vote of Toy Industry Association members and previous Hall of Fame honorees. Inductees to the Hall of Fame must demonstrate significant experience in the toy industry, have led innovative product introductions and have a prominent role in encouraging the appreciation of toys in lives of children, among other qualifications.

About FAO Schwarz

Since 1862, FAO Schwarz has been a brand synonymous with quality and innovation, offering an unparalleled selection of one-of-a-kind toys that have enchanted generations and cultivated a loyal clientele. In 2012, the brand commemorates its 150^th anniversary as one of the most cherished retailers in the country with a year-long celebration of its storied history. The famous FAO Schwarz flagship store in New York City, which attracts millions of visitors annually, is the only one of its kind in the world.  The complete assortment of the company’s extraordinary merchandise, including a line of unique toys marketed under the FAO Schwarz brand name, can be found in-store and online at FAO.com. The iconic FAO Schwarz brand is exclusively operated by Toys“R”Us, Inc., the world’s leading dedicated toy and juvenile products retailer.

For additional information about the brand or its 150^th anniversary, visit FAO.com and follow FAO Schwarz on Facebook at Facebook.com/FAO.

Media Contacts:
Toys"R"Us, Inc.
Jennifer Albano
(973) 617-5632
Jennifer.Albano@toysrus.com

Meghan Kennedy
(973) 617-4807
Meghan.Kennedy@toysrus.com

Skylanders Spyro’s Adventure was released by Activision last fall, featuring more than 30 different characters that come to life within a video game world. Players take on the role of a “Portal Master,” placing action figures on a device called the “Portal of Power®” to transport them into the Skylands.

“Gamers have been enthralled with bringing their action figures to life with Skylanders Spyro’s Adventure, and now, months after its launch, they are still clamoring to find every Skylanders Spyro’s Adventure character to add to their collection,” said Troy Peterson, Divisional Merchandise Manager, Electronics and Entertainment, Toys“R”Us, U.S. “To ensure that ‘Portal Masters’ have access to the most unique characters and worlds within the Skylands, Toys“R”Us will continue to introduce exclusive items from this exciting virtual world throughout the year.” 

Upcoming, new Skylanders Spyro’s Adventure action figures and playsets that will be introduced exclusively at Toys“R”Us stores nationwide and online at Toysrus.com include:

Legendary Trigger Happy

Along with the same abilities as the original Trigger Happy, this Legendary version of the fan-favorite “goldslinger” features more power. Able to discharge a barrage of gold coins at his enemies using his dual blasters, Trigger Happy can also hurl pots of gold and golden safes, and gain a variety of other power upgrades. Legendary Trigger Happy will be available at Toys“R”Us stores around the world beginning in March.

Dragon’s Peak Adventure Pack

Featuring a new Skylanders Spyro’s Adventure character, Sunburn, this Adventure Pack offers players access to a brand new area of the Skylands – Dragon’s Peak. Additionally, new included magic items, Sparx Dragonfly and Winged Boots, offer new ways to help characters on their quests through Skylands. The Dragon’s Peak Adventure Pack will be introduced exclusively for a limited time at Toys“R”Us in March.

Translucent Blue Bash

This brand new version of Bash, the dragon who can curl into a powerful rolling ball, features a translucent blue deco that was selected by fans of Skylanders Spyro’s Adventure. Bash uses his spiky tail to slam and strike his opponents away using a 360 degree tailspin. He can also summon rocks from the ground to scramble his enemies and possesses additional powers, as well. Translucent Blue Bash will be available exclusively for a limited time at Toys“R”Us locations across North America beginning Sunday, April 8.

And, back by popular demand, the following item will return to Toys“R”Us stores and online at Toysrus.com later this month:

Legendary 3-Pack

This trio of fan-favorite characters features Spyro, Bash and Chop Chop in their Legendary forms. Highlighted by gold and dark blue deco, each Legendary character is more powerful than the traditional version. The Legendary 3-pack will return to Toys“R”Us stores nationwide for a limited time beginning February 17.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Skylanders Spyro’s Adventure is a trademark, and Spyro, Portal of Power, and Activision are registered trademarks of Activision Publishing, Inc.  All rights reserved.  All other trademarks and trade names are the properties of their respective owners.

Media Contact:
Toys“R”Us, Inc.
Bob Friedland
Toys"R"Us
646-366-8862
friedlab@toysrus.com

In 2011, Kids In Danger conducted an analysis of product safety issues reported at SaferProducts.gov, an online database where consumers can share concerns about product safety with the U.S. Consumer Product Safety Commission (CPSC). The analysis found that one in seven of the reports and injuries included in the database regarding children or children’s products involved products that had been recalled, with most of the incidents occurring after the item was recalled.

“The ‘Great Trade-In’ event was conceived to raise awareness of the dangers surrounding used and second-hand products that are still in circulation, and we’re proud of the impact the program has made since its inception,” said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “Toys“R”Us is committed to ensuring the safety of children, and we continue to stay at the forefront of emerging safety concerns, while offering parents and caregivers the safest products available.”

Since the first “Great Trade-In” event, approximately 600,000 used and potentially unsafe baby products have been removed from circulation and turned in at “R”Us^® stores nationwide. Some traded-in items were missing parts or were damaged, while others that were decades old showed obvious signs of wear and tear and would be considered non-compliant by today’s more stringent product safety standards. 

The company’s sixth “Great Trade-In” event begins Friday, January 27 and continues through Monday, February 20 in Babies“R”Us^® and Toys“R”Us^® locations nationwide.  During this time, stores will accept any used cribs, car seats, bassinets, strollers, travel systems, play yards, high chairs, kids’ beds, swings, walkers, bouncers and entertainers in exchange for a 25% savings on the purchase of a new baby item, in any of these product categories, from select manufacturers.  Through this program, Toys“R”Us, Inc. continues to raise awareness among parents about ways to be proactive where children’s safety is concerned. 

The CPSC advocates not purchasing used items that have a history of safety problems, including cribs, play yards and bassinets.  Items in these specific categories may have been recalled or affected by recent enhancements to federal or voluntary standards and regulations for safety testing that render older models unsafe or non-compliant with current standards. 

Brands participating in the “Great Trade-In” event include Babi Italia^®, Babies“R”Us, Baby Cache^®, Baby Einstein^™, Baby Trend^®, Bergamo^®, Bright Starts^™, Britax^®, Carter’s^®, Chicco^®, Combi^®, Contours by Kolcraft^®, Delta^™, Europa Baby^®, Evenflo^®, Graco^®, Jeep^®, Lamaze^®, Little Tikes^®, Maxi-Cosi^®, Safety 1^st®, S1 by Safety 1^st®, Signature Series by Graco^®, Sorelle^™, Step2^® and Summer Infant^®.  Customers can save 25% on a new purchase, within any of the specified product categories, from any of the aforementioned manufacturers, in Babies“R”Us and Toys“R”Us stores nationwide on the day they trade in their used item. 

Customers may exchange any number of used items, from any manufacturer, in the specified product categories.  Day care centers or other organizations who wish to exchange items in bulk are encouraged to contact their local Babies“R”Us or Toys“R”Us store prior to returning their used items to ensure adequate availability of new merchandise.

Additional Safety Resources for Parents and Caregivers

In addition to the “Great Trade-In” event, Toys“R”Us, Inc. offers the following resources to help parents and caregivers keep their children safe:

• Toysrus.com/Safety, the company’s dedicated Safety website, features information on the company’s industry-leading safety standards for products sold through its stores and websites, seasonal tips for preventing accidental injury and product recall information.
• Recall notifications sent via e-mail by signing up through Toysrus.com/Safety, which approximately 280,000 customers have done since the feature was made available.
• Current recall information is posted on easily-visible Safety boards at each store location.
• Tools and resources for parents to keep track of the products in use in their homes with a Product Record List and Eight Steps to Keep Kids Safe checklist is available online at Toysrus.com/Safety and in-stores upon request. These tools are designed to make relevant product information readily available in the event of a recall so parents and caregivers can act quickly to remove unsafe products from use.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Toys"R"Us, Inc.
Jennifer Albano
(973) 617-5632
Jennifer.Albano@toysrus.com

Katie Reczek
(973) 617-4381
Katie.Reczek@toysrus.com

Mr. Urcelay said, “Roger is a seasoned retail executive who brings 25 years of experience to his new role in leading our Toys“R”Us, U.K. operations. I look forward to working with Roger as we continue to grow and develop the company’s business throughout the U.K.”

Mr. McLaughlan stated, “Toys“R”Us is truly one of the most iconic retail brands in the world, and I am delighted to join the U.K. team. Together, we will work to leverage the company’s toy and juvenile products authority position to provide our customers with a differentiated shopping experience.”

Mr. McLaughlan joins Toys“R”Us, U.K. from ASDA, Great Britain’s second largest supermarket chain, and a subsidiary of Walmart, where he worked for three years. Most recently, he served as Managing Director, ASDA Living, the company’s general merchandise store group. His career at ASDA also included a key role as Retail and Marketing Director for George, the company’s proprietary clothing line, overseeing all retail and marketing activity for that business. Prior to joining ASDA, Mr. McLaughlan was Chief Executive Officer for Floors-2-Go, the largest flooring specialist in the U.K. 

Earlier in his career, Mr. McLaughlan held various positions throughout the retail industry, including executive roles at Woolworth’s South Africa, Marks and Spencer and Stylo Group.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 870 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 140 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Toys"R"Us, Inc.
Kathleen Waugh
973-617-5888/646-366-8823
waughk@toysrus.com

Katie Reczek
973-617-4381
Katie.Reczek@toysrus.com

To jump-start this year’s campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., provided a $250,000 grant to the Marine Toys for Tots Foundation. Also, to further demonstrate the company’s commitment to spreading holiday cheer to some of America’s neediest children, Toys“R”Us donated more than $250,000 worth of toys to Toys for Tots.

“At Toys“R”Us, it’s our mission to help kids in times of need, and with more than 16 million children now living in poverty in the United States, raising money and collecting toys was more important than ever before in helping to put smiles on the faces of less fortunate children during this holiday season," said Jerry Storch, Chairman and CEO, Toys“R”Us, Inc. “We are incredibly proud that this year’s Toys“R”Us Toys for Tots campaign was the most successful in company history due in large part to the overwhelming support of our customers and our employees across the country. This collective commitment to helping children in need ensured millions of kids – who otherwise might have gone without – had a toy to open on Christmas morning.”

For a third consecutive year, NBA legend, philanthropist and entrepreneur Shaquille O’Neal readied himself as his holiday alter-ego, Shaq-A-Claus, to build on his decades-long history of spreading Christmas cheer. Shaq-A-Claus encouraged Toys“R”Us customers, as well as fans, to give back to children in need.

“It’s very important to me that every child experience the magic of receiving a present under the Christmas tree, and that’s why I decided Toys“R”Us needed a Shaq-sized hand to help raise donations for Toys for Tots,” said Shaquille O’Neal. “I am truly grateful to everyone who joined me in giving back this holiday season – a Shaq-tastic job by all!”

To broaden this campaign’s digital reach, the company teamed up with LivingSocial to spread awareness and encourage monetary donations. LivingSocial U.S. members were asked to contribute $5 to Toys for Tots, with each individual donation then matched by Toys“R”Us with $5 worth of toys, up to $250,000. Also, Shaq-A-Claus made an appearance on the company’s official Facebook fan pages, Facebook.com/Toysrus and Facebook.com/Babiesrus, where he challenged his fans to join him in making a difference.

As the largest retail partner in the history of the Marine Toys for Tots Foundation, Toys“R”Us has raised over $27.6 million and collected more than 3.4 million toys since the partnership began in 2004.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 870 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

Media Contacts:
Toys"R"Us, Inc.
Kerry Smith
973-617-4380/646-366-8825
Kerry.Smith@toysrus.com

Adrienne O'Hara
973-617-4383/646-366-8863
Adrienne.Ohara@toysrus.com